Brand Strategy
Prompt Guide (AI Edition)
Built for busy small business owners who want clarity fast. An AI-powered prompt guide that defines your brand’s purpose, values, and audience — in just one sitting
Brand Strategy
Hey Erin! I loved it!! The prompts made it so simple. I finally feel like everything makes sense.
Jessi K.
The process helped me work out a lot of ideas in my head, and it was easy, thank you!
Robin S.
Why you need a brand strategy...
- You’ve spent countless hours... or no time at all... trying to nail your mission, vision, and message — and still feel stuck.
- Your brand feels all over the place — no clear voice, no consistent story. You need help organizing your thoughts.
- You’re juggling a million tasks and wasting time chasing ideas that go nowhere.
What if...
- what if you could sit down one evening, relax with your favorite drink, and literally change it all, for the better?
- what if your branding confusion came to an end? what would you do with all that time not stressing?💛
Easy Peasy branding
- Fill in the blanks and talk freely about your goals for your life, business and brands mission, vision, values, audience etc..
- Plug your answers into the prompt, copy all into your favorite AI tool and voila, a pro-level brand overview, strategy and story that sounds just like you — hello, clarity!
- Questions and prompts are curated from 1,000+ hours of real-world brand work — the same system Erin uses with her clients.
What you'll get
- Complete Brand Strategy Doc - Your full brand brain, bottled up. Clear, cohesive, and ready to use everywhere — from your website to your next big idea.
- Company Overview - A concise snapshot of who you are, what you do, and what makes your brand different — perfect for your About page, pitch deck, or that “tell me about your business” moment.
- Mission Statement - A one-line purpose that feels true to you (not like it came out of a corporate handbook).
- Vision Statement - Your long game — where your brand is headed and the impact you’re here to make.
- Audience Profile - Meet your people. A quick look at who you’re really talking to, what they care about, and how to connect with them.
- Brand Taglines + Titles - A batch of short, snappy lines that sound like your brand on its best day — ready for your website, social, or next big campaign.
- Brand Voice Description _ Your tone, your vibe, your personality — defined and documented so every caption, email, and headline stays on-brand.
- Services/Products Overview _ A short, strategic breakdown of your offers — highlighting what you do best and why it matters.
- Elevator Pitch Templates - A few quick, confident ways to introduce your brand anywhere — perfect for networking, sales, or that next “so what do you do?” moment.
Hello!
Hey, I’m Erin — founder of Pulp Brand Studio and Ooey Gooey Creative. I started these brands to help service providers find the story that’s already there and turn it into something that feels real and stands out.
I created this Strategy Prompt Guide because not everyone can hire a strategist, but everyone deserves clarity. This makes it simple — you answer, reflect, and before you know it, your brand strategy starts taking shape!
Who this was made for
Side Hustlers
Corporate Escapees
Digital Nomads
Service Providers
Coaches + Consultants
Personal Brands