Discovery Call

Meet Erin,

Founder & Creative Director of Pulp Brand Studio
+ Ooey Gooey Creative

Erin is the creative force behind Pulp — a branding studio built for people who don’t just want a pretty brand — they want one that works, resonates, and makes a statement.

With over two decades of experience in design and creative direction, she’s helped launch and evolve brands that don’t just look good — they move people, spark conversation, and drive connection.

Today, Erin leads the studio’s vision while collaborating with a growing team of designers, strategists, and storytellers. Her role? Steering the creative direction, challenging the expected, and making sure every project stays rooted in substance and style.

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What If Your Brand
Could Transform Your Life?

Right now, your brand might feel… off.
It works, technically — but it doesn’t really represent you. You avoid sending people to your site. You cringe a little when you post. And deep down, you know it’s holding you back from charging what you’re truly worth.

branding Orange County

Here's how I help

  1. We’ll find that t-h-a-n-g that makes you unique.

  2. Develop a business strategy that works for your dream life.

  3. Design a beautiful brand identity that’s irresistible.

  4. Refine your services and messaging to attract your high value clients.

  5. Create a website that attracts, nurtures and converts 24/7.

The road to pulp

I didn’t set out to build a business—I just wanted to keep the adventure going.

After a 6 month trip through Southeast Asia, determined to stretch the magic a little longer I used my last $500 and bought a suitcase full of handmade goods, threw a shopping party with my friend, sold out, and bought myself another 6 months on the road. That business experiment turned into Femme Bazaar—a traveling marketplace that kicked off my travels for the next several years and became my first real brand.

What started as random finds turned into full product lines. I built out three tiers of goods—everything from handmade pieces to private-label collections—and eventually got into 5 star hotels, national general stores, and indie boutiques.

Later, I began helping the makers, founders, and small business owners I was collaborating with, brand and market their businesses—and a few thousand miles later, I launched Pulp.

Recently my dog Neo and I hit the adventures again—spending 13 months driving across the U.S. without ever touching a freeway. Yep, every backroad, small town, and roadside gem. I ran my business from local coffee shops, hotels and outdoor restaurants, soaking up everywhere we visited and proving that your business can support your lifestyle—not box you in.

Pulp isn’t just about making things look good. We’re about giving you the creative and strategic tools to give your brand a fresh direction— so you can live your life on your terms!

Ready to connect?