Discovery Call

Meet Erin,

Founder & Creative Director

Pulp Brand Studio + Loud Girl + Ooey Gooey Creative

Hi! I’m Erin and the force behind Pulp—a boutique studio for brands that refuse to be boring.

Here’s what I believe: making things look “pretty” is the easy part. I build brands that have a pulse. Brands that work hard, stick in people’s brains, and unapologetically take up space.

With over two decades as both a designer and remote small business owner, I’m here to help women get loud. I help you stop looking at what everyone else is doing and start doing exactly what you want to do—however you want to do it.

Today, I lead the studio’s vision along with a growing team of designers, strategists, and storytellers. My role? Steering the ship, questioning the “safe” choice, and making sure every single project feels fresh and has substance, style, and a little bit of noise.

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What If Your Brand
Could Transform Your Life?

Right now, your brand might feel… off. It works, technically — but it doesn’t really represent you. You avoid sending people to your site. You cringe a little when you post. And deep down, you know it’s holding you back from charging what you’re truly worth.

Here's how I help

  1. We’ll find that t-h-a-n-g that makes you unique.
  2. Develop a business strategy that works for your dream life.
  3. Design a beautiful brand identity that’s irresistible.
  4. Refine your services and messaging to attract your high value clients.
  5. Create a website that attracts, nurtures and converts 24/7.

The road to pulp

I didn’t set out to build a business. I just refused to go home.

It started with a 6-month trip through Southeast Asia and a stubborn determination to stretch the magic just a little bit longer.

I was down to my last $500. So, I went full raccoon-mode: I blew it all on a suitcase full of handmade goods from artisans I found in street markets, threw a shopping party with a friend, and sold out completely. Just like that, I bought myself another 6 months of freedom.

That “experiment” turned into my first business. Femme Bazaar wasn’t just a side hustle; it was a traveling marketplace that financed my life on the road. I scaled from random suitcase finds to full private-label collections, landing in 5-star hotels and national retailers.

Then, the pivot happened. I realized I got more joy out of helping other makers and founders brand their businesses than I did running my own shop. I saw too many brilliant women shrinking themselves to fit into “professional” boxes, and I wanted to help them break out. Enter: Pulp Brand Studio.

Most recently, my dog Neo and I took the show on the road again—spending 13 months driving across the country. I ran Pulp from coffee shops, hotel lobbies, and tailgates, proving a theory I hold deep in my bones: Your business should support your lifestyle—not box you in.

Today, Pulp and the Loud Girl tools are about more than just making things look good. They are about giving you the permission and the strategy to finally show up as your full self.

I’m here to help you do what you love, own your story, and build a brand that is unapologetically YOU.

Let’s get loud.

Ready to connect?